On our last day of class, our instructors had us draw our overall experience. Here’s what I came up with.

I started my User Experience Design bootcamp with General Assembly on November 2, 2020, one day before the election, and finished yesterday, February 10. It has been an insane stretch of time learning so much, stressing over deadlines, working into the night, video chatting with teammates on weekend mornings, and trying to stay healthy enough to survive the brutal pace. It was worth it. Here is some of what I learned.


Do something you love and you’ll never work a day in your life.

I have to call bs here. I love UX work — I am obsessed with thinking…

When I was a teacher, I never had to question whether or not the lesson plans I designed were meeting my students’ needs. They told me. Bluntly. Sometimes loudly. As I learned and grew, and as I got to know my students better, I improved my lesson quality, and students saw more success in their assessments.

Still, that was only possible because I worked with the same set of students for a year or more. I asked them questions constantly. I tested my hypotheses about what would or wouldn’t work for my users several times a day, and I never…

Role: UX/UI Designer

Timeline: 2 weeks

Materials and Tools: Figma, Card Sorting via Optimal Workshop, pen and paper

Techniques: Competitive and Comparative Analysis, User Interviews, Affinity Mapping, Wireframes, Prototyping, Usability Testing, User Flows, Site Maps, User Personas

Brief: For this assignment, I was tasked with redesigning the e-commerce website of Decade Gifts. Decade is a gift shop in the Baker neighborhood of Denver with a fun, eclectic vibe. As a fan and frequent customer of the store, my goal was to increase their online presence and sales.

This case study is based on a project I completed for General Assembly…

Melanie Schultz

UX/UI Designer. More work on melanieschultzdesigns.com

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